Privacy Policy

October 26, 2017

Rest Devices, Inc. Privacy Policy


Welcome to Nod! Rest Devices, Inc. ("Rest Devices", "us", "we", or "our") maintains the Nod mobile application (the "Nod App") and the website (the "Website"). This notice describes our Privacy Policy for the Website, the Nod App, and any related websites and services that we control, such as our servers and any other downloadable applications we make available to you from time to time (collectively with the Nod App and the Website, the "Services") and explains how we collect, use and disseminate information obtained from or about you as a User of the Services. Capitalized terms used but not defined in this Privacy Policy have the meaning given in the Terms of Service. The Services provide a means for you to manually track your baby’s sleep and feeding while also developing personalized sleep schedules and routines for your child.


This Privacy Policy covers our treatment of information, including personally identifiable information ("Personal Information"), which we gather when you are accessing or using our Services.  This policy does not apply to the practices of companies that we do not own or control (even if we link to them), or to individuals that we do not employ or manage. This policy also does not apply to information you choose to disclose in Public Areas on the Website (i.e., information which is viewable to other Users), which will not be considered Personal Information.


If you have questions or concerns regarding this Privacy Policy, you should contact us at




The information we gather from Users enables us to personalize and improve our Services and to allow our Users to set up a User account and profile that can be used to interact with other Users through the Website. We only collect Personal Information about you that we consider necessary for achieving this purpose, although we may collect additional Personal Information if you decide to provide it to us, such as a name, address, telephone number, mobile number or e-mail address or other information about you that is directly linked to you. Personal Information does not include "aggregate" information, which is data we collect about the use of our Services.


When we collect usage information (such as the numbers and frequency of visitors to our site), we only use this data in aggregate form, and not in a manner that would identify you personally.  For example, this aggregate data tells us how often Users use parts of the Website, so that we can make the Website appealing to as many Users as possible. We may also provide this aggregate information to our partners or affiliates, so that they can understand how often people use our Services, so that they, too, can provide you with an optimal online experience. We never disclose aggregate information to a partner or affiliate in a manner that would identify you personally.


In general, you can use our Services without telling us who you are or revealing any Personal Information about yourself. You can choose not to provide us with certain information, but by doing so, you may not be able to take advantage of many of our Services' features and functionality. We use Personal Information to deliver the Services to you, to improve our Services and to develop analytics and aggregated data that allow us and our affiliates to improve our Services. In order to make full use of our Services, you must first complete the registration process by creating Login Credentials. Once you give us your Personal Information, you are no longer anonymous to us.


In addition, we collect information related to your usage of our Services. This includes information around sleep sessions entered and feedings recorded, along with answers to questions around your personality and environment. This sole purpose for obtaining this information is to provide a customized experience for you within the Nod App. We will not share that information with third parties, except for internet or telecommunications companies who we use to provide the Services. As one example, you can use our Services to receive push notifications advising you to begin your child’s sleep routine.


In addition, you have the option to provide demographic information (such as income level and preferred language of communication) to us; by submitting this information we can provide you a more personalized experience on our Website.




We automatically track certain information based upon your use of our Services. We use this information to do internal research on our Users' demographics, interests, and behavior to better understand, protect and serve you and our community of Users.


By using our Services, you indicate your consent for Rest Devices and our affiliates to send cookies to your computer or mobile device in order to uniquely identify your browser and improve the quality of our Services; you may turn off cookies in your browser though, in doing so, some or all of our Services may not work. For a description of how cookies work, please see the section entitled "Cookies" below.


When you visit the Website or otherwise access the Services, web servers collect general information about your visit (such as, for example, traffic data like time, date and the address of the website from which you entered the Website), which is stored as anonymous, aggregate data.  Rest Devices also collects more specific information about you and your use of the Services (such as, for example, demographic data, profile data and frequency or duration of use). Collecting such data may entail the use of software programs, web beacons, pixel tags, cookies, IP addresses or other numeric codes used to identify a computer.




Like many websites, we automatically gather certain information about our Website traffic and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may use this information, which does not identify individual users, to analyze trends, to administer the Website, to track Users' movements around the Website and to gather demographic information about our User base.


We do not link this automatically collected data to Personal Information.


We use a third-party tracking service that uses log files and cookies, see below, to track non-Personal Information about visitors to the Website in the aggregate. This service captures usage and volume statistics to improve our Services.




Cookies are small files that are stored on your computer, smartphone or other device by your web browser.  Cookies in and of themselves do not personally identify Users, although they do identify a User's computer.


Our advertising partners may also transmit cookies to your computer, when you click on ads that appear on our site.  This Privacy Policy does not cover the use of cookies by any advertisers.


We use both session and persistent cookies on this Website. We do not link the information we store in cookies to any Personal Information you submit while on our Website. This Privacy Policy covers the use of cookies by the Services.


Session cookies are transient, existing only in temporary memory while currently using the Services.  As the name suggests, session cookies help us provide the Services only during the current session. Session cookies expire when you close the browser.


“Persistent cookies” remain on your hard drive for an extended period of time.

We set a persistent cookie to store your password, so you do not have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Website.


On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to refuse some or all cookies, or to delete existing cookies from your device. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Service's features.  If you reject cookies, you may still use our Website or other Services, but your ability to use some areas of our Website or some Services may be limited.




A clear gif (which is also known as a "web beacon" or "pixel tag") is an electronic file that usually consists of a single-pixel image.  It can be embedded in a web page or in an email to transmit information. We may employ clear gifs that help manage content on the Website by tracking what content is effective. We may tie the information gathered by clear gifs to our Users' Personal Information primarily as it relates to transmitting information to Users via email.

We use clear gifs in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice and Opt-out."




We may use Embedded Scripts, which are programming code that collects information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your computer or other device from our server or a third party provider and is deactivated or deleted when you disconnect from the Website. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.




If you use our Services on a mobile device, we may collect information from your device, including device ID, your mobile carrier, and your physical (GPS) location. We may store and use that information for security purposes (for example, for user verification). We do not share your location information with third parties. Depending on your device, you may turn off location services by going to your device settings.


Once you have established your account on your mobile device or computer, we collect information we receive from your mobile device or computer, including, but not limited to, your device type and the serial number of its chip.


Use of the Services on a mobile device or the Nod App may allow your mobile carrier or other access provider to view data that appears on the device as a result.




Online behavioral (or targeted) advertising refers to a broad set of activities companies engage in to collect information about your online activity (like webpages you visit) and use it to show you ads or content they believe to be more relevant to you.  To accomplish this, companies use a variety of tools to collect information, typically including cookies, clear gifs (or web beacons) and tracking pixels.




Your browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities, over time and across different websites.  Do Not Track signals are set on a browser-by-browser basis, so you must set them on every browser you use if you do not wish to be tracked.


Rest Devices does track your online activities outside of the Services so setting or releasing your Do Not Track signal will affect how the Services operate.  Should you set or release your Do Not Track signal, Rest Devices shall comply with such setting.


For clarity, this is just our Do Not Track Policy.  We cannot and do not make any promises about how third parties react when you set Do Not Track signals on your browser.  In addition, the Do Not Track signal does not impact the use of information collected prior to such request.




Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who provide personal information in obtaining products or services from Rest Devices are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses.  If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2016 will receive information regarding 2015 sharing activities). If you are a California resident and would like a copy of this information, please submit a written request to:


Rest Devices, Inc.

Attn:  California/Shine the Light

Unit 207

4 Brattle st, Cambridge, MA 02138




Rest Devices may transfer traffic and service data (including Personal Information) and analytics to any successor to all or substantially all of its business or assets that concerns the Services.  In the event of any such transfer, the successor will have all of the rights and be subject to all of the obligations of this Privacy Policy, including, without limitation, the right to modify or replace this Privacy Policy, as provided herein.






In order to use some features of our Services, you must first complete the registration form and create a username and password. During registration, you are required to give accurate and correct contact information (such as name and email address) in accordance with our Terms of Service. We use this information to contact you about our Services in which you have expressed interest. Your registration information will allow us to link your usage of the Nod App and allow you access to Public Areas. We will use this information in order to provide our Services to you. We may also link your registration information to aggregate information about your usage of our Services, and we will use that information to understand how you use our Services and to improve our performance of Services to you.




We may provide you the opportunity to participate in surveys, contests or promotions through our Services. If you participate, we will request certain Personal Information from you. The requested information typically includes contact information (such as name and shipping address) and demographic information.


We use this information to notify contest winners and award prizes, to monitor website traffic, or to personalize our Services (in the case of anonymous information collected in surveys) and to send participants an email newsletter.


We may use a third party service provider to conduct these surveys, contests or promotions through our Services. If we use a third party to do so, a link to the third party's privacy policy will appear in the window that opens for the survey, contest or promotion, and you are now subject to that third party's privacy policy. If you have any questions or concerns regarding how such third parties use your information, please consult the applicable third party's privacy policy. You agree that we will not be responsible or liable for any loss or damage incurred in connection with our affiliation with such third parties, their activities through our Services, and the sharing of your information with such third parties.


If you do not see a link to a privacy policy in a survey, contest or promotion window that pops up automatically or opens when you click on a link, or if you fill out a survey, contest or promotion form on our website that appears on a main page without a separate privacy policy link, our Privacy Policy applies.




If you choose to post messages in our forums and chat rooms or other Public Areas, or leave feedback for other Users, we will collect the information you post. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems.


If you send us personal correspondence, such as emails or letters, or if other Users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you. We reserve the right to terminate the accounts of Users who use these Services in a manner inconsistent with the Terms of Service.






If you wish to subscribe to our newsletter(s), we may use your name and email address to send a newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the "Choice and Opt-out" section.




We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.


Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.




Based upon the Personal Information you provide us, we will send you a welcoming email to verify your Login Credentials. We will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes. You may contact customer service at




We may store information that we collect through cookies, log files, clear gifs, and/or third party sources to create a "profile" of your preferences. We do not tie your Personal Information, or your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the Website for you. We share your profile with third parties in aggregate form only.




We may purchase marketing data from third parties and add it to our existing User database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our profiles of individual Users, we tie this information to the Personal Information they have provided to us.






We may share aggregated information about our user base with our Affiliates and business associates. This information does not identify individual Users. While we do not currently use advertising to support our Services, we reserve the right to share aggregate information with advertisers or data brokers who may be interested in such data. If we do decide to use advertising to support our Services, we may share usage information about our Services with our advertising affiliates to help them target advertisements to appropriate Users.


We may share information collected from our Users in disaggregated and anonymous form in connection with clinical research purposes in order for our research organization partner to develop new ways to improve our products and Services for your use.


We do not link aggregate User data with Personal Information. Your contributions or notes to a module, forum or other service on the Website ("Contribution") may also be aggregated and made publicly available. Your Contributions may be aggregated according to their registration and login status.




Some of our Services may include features that give you the option to share certain of your Personal Information with friends and other third parties. If you use such features, we will share such information with the persons you identify.


Currently, Rest Devices will not share Personal Information with any third party for purposes that are not related to the Services.  In addition, Rest Devices may disclose Personal Information if (a) reasonably necessary for Rest Devices (or its service providers) to operate the Services, including processing your queries, responses and other messages,(b) to communicate with our partner Johnson & Johnson ("JNJ”), (c) otherwise permitted under the Privacy Policy or elsewhere in the Terms of Service, (d) Rest Devices reasonably believes that such action is necessary to conform or comply with any legal, regulatory, law enforcement or similar requirement or investigation, to protect or defend the rights or property of Rest Devices or any third party or to enforce the Terms of Service, or (e) otherwise authorized by you.




We provide you the opportunity to 'opt-out' of having your Personal Information used for certain purposes, when we ask for this information.


If you no longer wish to receive our newsletter and promotional communications, if any, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at We offer an opportunity to opt-out of certain communications on the Website, through the Nod App, or you may contact us at




The Website may contain links to other websites that are not owned or controlled by Rest Devices. Please be aware that we are not responsible for the privacy policies of such other websites.


We encourage you to be aware when you leave our Website and to read the privacy policies of each and every website that collects Personal Information.


This Privacy Policy applies only to information collected by our Services.




If your Personal Information or registration data changes, you may correct, update, or delete it by making the change on your member information page, to the extent such page is available on the Website or the Nod App. You may terminate your account at any time by indicating so on the Nod App, our Website, or contacting us at, and ceasing all use of the Services.  Please be advised that your account is not terminated simply by deleting the Nod App from your mobile device. Your registration and account can only be terminated by following the process described in the previous sentence.

Please keep in mind that whenever you voluntarily make your Personal Information or other private information available for viewing by third parties online, for example on blogs, discussion forums, or other community posting or social networking websites, that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.




The security of your Personal Information is important to us. When you enter sensitive information on our registration forms, we encrypt that information using secure socket layer technology (SSL).


No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


If you have any questions about security on our Website, you can email us at




Our Services are not directed to people under 18 years of age. If you become aware that your child has provided us with Personal Information without your consent, please contact us at . We do not knowingly collect Personal Information from children under 18. If we become aware that a child under 18 has provided us with Personal Information, we take steps to remove that information and terminate the applicable account. We may allow a child under the age of 18, such as a babysitter, to use the Services, but if we do so, we will request that you do not provide us with any Personal Information for such individual, and that individual will be using our Services under your account, at your own risk.




Please also visit our Terms of Service establishing other terms and conditions governing the use of our Services.




If you terminate your registration and account for the Services, or if your registration or account is terminated for any reason by Rest Devices, then Rest Devices will remove your data from the Services; provided, Rest Devices may retain and use your data in the manner described herein, but only in aggregated or anonymous form.  You may contact us with questions at




By using any of our Services, you consent to the current version of our Privacy Policy. Information collected by the Services is subject to the Privacy Policy in effect at the time of use.




We reserve the right to change this Privacy Policy at any time and for any reason, without notice to you; however, we will post the updated Privacy Policy to the Nod App, the Website or by other means we select to provide you with notice of updates. Use of the Services is limited to Users who agree to be bound by our Privacy Policy and Terms of Service available on the Nod App and the Website.




If you have any questions regarding our Privacy Policy, please contact us at


Last updated June 2018.


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